Champaign Park District

“The brand style guide will be an amazing reference. It is so organized – thank you! I can’t wait to see how the fall guide turns out with these fun tweaks.” – Chelsea N.

CPD Mood Board Research

Discussions to create the Brand Style Guide for the tri-yearly Champaign Park District Program Guide included, but were not limited to: logo usage, color, typography, the use of graphics, how to handle sub-brands, photography, cover art, internal publication design & content management. The photos above were taken during the six week process.

CPD 1 Program Guide Brand Style Guide
Sample of the completed Brand Style Guide.
CPD 2 Program Guide Brand Style Guide
Sample of the completed Brand Style Guide.
CPD 3 Program Guide Brand Style Guide
Sample of the completed Brand Style Guide.
CPD 4 Program Guide Brand Style Guide
Sample of the completed Brand Style Guide.

Project Complete 05/22/2015